SAP CRM

The SAP CRM application is an integrated customer relationship management (CRM) software manufactured by SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors.

SAP CRM solutions help integrate sales, service and marketing through business processes and enterprise applications. These solutions help organizations manage three important customer-focused issues: generating new growth, attaining operational excellence, and enhancing competitive agility.

SAP's CRM solution includes several modules that support key functional areas including:

SAP CRM Sales
SAP CRM Marketing
SAP CRM Service
SAP CRM Analysis
SAP CRM Interaction Center
SAP CRM Web Channel (which includes E-Commerce, E-Marketing and E-Service)
SAP CRM Partner Channel Management

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